Beauty Industry

Supermodel Carol Alt Goes Raw on HSN

New beauty line debuts next month.

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By: Jamie Matusow

Editor-in-Chief

Carol Alt will launch RAW Essentials by Carol Alt, a new line of beauty products on HSN next month. There will be a special preview Dec. 11 and 12, leading to a full introduction in January.

According to the company, RAW Essentials goes beyond natural and organic with skin and body products that are completely raw yet still highly effective. Made with raw ingredients that are Certified Raw by Carol Alt and free of synthetic preservatives, RAW Essentials is created through a special low-temperature manufacturing process that helps ensure the products retain the nature of the key ingredients that are essential for glowing, healthy-looking skin.

“HSN’s mission is to bring new discoveries to our customers and RAW Essentials is unlike anything available in the marketplace today,” said Michael Henry, Senior Vice President of Merchandising for Beauty at HSN. “Carol’s passion for and commitment to raw living is unparalleled and her enduring beauty undeniable. There is a connection between the two and HSN gives Carol the platform to share her story and her secrets with millions of women.”

“I am passionate about using raw ingredients and living a completely raw lifestyle,” said Ms. Alt. “My philosophy is that it’s just as important to know about what we put on our bodies as well as what we put in our bodies. I created RAW Essentials for the healthy appearance and beauty of my own skin and I am thrilled at the opportunity to offer HSN viewers a fresh, raw alternative in beauty. I cannot wait for the launch in December on HSN.”

RAW-ACTIVATE Daily Revitalizing Facial Moisturizer $29.50 – 1.7 fl oz. — Blended with aloe vera gel, virgin coconut oil and tamanu oil, this Carol Alt Certified Raw moisturizer adds a fresh, vibrant glow to the skin. It contains a powerful antioxidant that helps fight free radicals found in the environment.

RAW-COVERY Facial Revive Wash $35 – 4 fl oz. — Formulated with aloe vera and oil of the tamanu tree, this lush, foaming face wash refreshes as it cleans. Other ingredients include: beta glucan; oat extract; sucrose cocoate, and soy protein.

RAW-SURECTION Body Wash $18.50 – 8 fl oz. — This luxuriously gentle body wash is rich in nutrients that cleanse and filled with Carol Alt Certified Raw oils and humectants to make the bathing experience a pleasure. Raw ingredients include: aloe vera; beta-glucan, oat extract; decyl and lauryl glucosides and alpha hydroxy acids.

RAW-JUVENATE Eye Recoup $22.50 – .5 fl oz. — Blended to revitalize the delicate and often dehydrated area around the eyes, this rich eye cream includes Carol Alt Certified Raw ingredients such as Aloe Vera; Coconut, Tamanu and safflower oils; Shea butter; Tocopherol; and a selection of Chinese herbs.

An expanded assortment of products will be introduced exclusively on HSN during the line’s official launch January 27-28.


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